A leader and innovator in the consulting, design, development, and management of venues “Must visit” cachet, Reza Roohi leads a self-described “Revolution against the commonplace and expected” in his role as an entrepreneur and distinguished operator. Directing the operations, management, and expansion of all Roohi Enterprises Management Co. properties is just one element of this nightlife maverick’s duties. His passion and proficiency also extend to the creation and execution of an overarching vision and experience for each destination
Roohi brings champion-calibre experience in management, operations, and partnership structuring to the Roohi Enterprises Management Co. structure. Prior to forming the company, he was the president and co-founder of SBE Restaurant Group, which he shaped when he was introduced and partnered with Sam Nazarian. Roohi led the growth and was the driving success behind several of the SBE ventures and brand, leading to market dominance and acclaimed trendsetting status.
He also directed pre-opening and management operations for some of the country’s most celebrated nightspots, including Beverly Hills Sanctuary (a partnership with celebrities Pamela Anderson, Brett Michaels, and Costa’s Mandylor), Odessa in Laguna Beach (with former Lakers star Norm Nixon and Academy Award winner Denzel Washington), and the acclaimed SBE nightclub and restaurant brands Area (formerly Prey), Privilege (formerly Shelter), Hyde Lounge, The Lobby, Yu Restaurant & Lounge, and Katsuya in Hollywood and Brentwood Ca.- a $7 million concept he fashioned by joining the forces of world-renowned architect and designer Philippe Starch and Zagat-leading executive chef Katsuya Uechi. Under Roohi’s watchful eye each property boasted annual sales ranging from $4 million to $20 million.